Digital Marketing Manager

Vietnam Demand Generation
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OPSWAT is a global cyber security company providing solutions for enterprises since 2002 to identify, detect, and remediate advanced security threats from data and devices coming into and out their networks. Trusted by over 1,000 organizations worldwide and with over 30 anti-malware engines, 100+ data sanitization engines and more than 25 technology integration partners, OPSWAT is a pioneer and leader in data sanitization, vulnerability detection, multi-scanning, device compliance, and cloud access control. 

OPSWAT. Trust no file. Trust no device.

The Position

OPSWAT is looking for an innovative, energetic B2B digital marketing professional to join our global marketing team. The role will partner with product marketing, content, and sales development teams to maximize the ROI for our demand generation and digital marketing needs. This position demands strong expertise in digital advertising, account-based marketing, and revenue generation. You will work with a diverse team to drive sales pipeline to meet global growth goals.

Are you a data-driven marketer? Are you highly analytical and passionate about building hypothesis-driven marketing campaigns? Do you possess a relentless focus on time management and cross-functional communication? Do you have extensive experience in planning and executing multi-channel digital marketing campaigns?  

Then bring your passion for experimentation and continuous improvement – roll up your sleeves – and join our fast-paced environment.   

What You Will be Doing

  • Fully own, develop and execute digital marketing campaigns on Google Search, Display, Retargeting, Facebook, LinkedIn, YouTube, etc. for the Product Line
  • Work with Sales and Channel teams to develop and test ABM programs 
  • Own and maintain dashboards to track appropriate ROI metrics and evaluate the effectiveness of various GTM campaigns against revenue targets
  • Work with Product Marketing team to refine target audience, messaging, and keywords based on continuous campaign testing and analysis 
  • Develop and execute email campaigns, lead nurtures, chatbot playbooks, and Sales interactions
  • Regularly perform keyword research, competitor research, ad copy development, and landing page optimization to find winning tactics and strategies to grow our digital channels for the Product Line
  • Understand target personas, industries, and markets for the Product Line
  • Evaluate, track, and report on digital marketing performance measures to continually increase Account Engagement, MQLs, pipeline, and ROI 
  • Manage and track budgets across various channels 
  • Research and test new acquisition strategies (e.g., free trial, freemium, etc.) 
  • Research and test new marketing channels (e.g., Review Sites, Marketplaces, Partner Co-Marketing, etc.)

What We Need from You 

  • BA/BS in Marketing, Communications, or related degree 
  • 3+ years of digital marketing experience with B2B Technology products 
  • Proven knowledge and expertise with multiple digital marketing ad platforms (Google Ads, LinkedIn, Facebook) 
  • Hands-on experience with HubSpot, Google Analytics, Google Tag Manager, and Salesforce 
  • Knowledge of 6sense or DemandBase, Drift, and SalesLoft a plus 
  • Demonstrated results driving high MQL growth and pipeline in your last role 
  • Strong quantitative skills and the ability to analyze data and make data driven decisions 
  • Excellent written & verbal English communication skills
  • Excellent project management skills with proven track record to meet deadlines and high focus on quality
  • Ability to clearly communicate results, key takeaways, and optimization plans

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.