Product Manager

Romania, San Francisco Product Marketing
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OPSWAT is a global cyber security company providing solutions for enterprises since 2002 to identify, detect, and remediate advanced security threats from data and devices coming into and out their networks. Trusted by over 1,000 organizations worldwide and with over 30 anti-malware engines, 100+ data sanitization engines and more than 25 technology integration partners, OPSWAT is a pioneer and leader in data sanitization, vulnerability detection, multi-scanning, device compliance, and cloud access control. 

OPSWAT. Trust no file. Trust no device.

The Position

OSPWAT is looking for an experienced Product Manager.  You will help drive the planning and tactics of our product marketing strategy. In this role, you will reinforce the technical value proposition; implement formal product launch plans and deliverables; help to develop messaging; build supporting product demos; develop product collateral and sales tools; and, present the products to prospects and customers as well as at key industry events. 

You will also be responsible for developing collateral and content that delivers a value-based dialogue and showcases the product for specific use cases and audiences. The role involves ownership and project management of technical marketing initiatives working closely with team members of product development, product management, marketing, sales, and sales engineers. 

What You Will Be Doing:

  • Product / feature launches: You will build videos, messaging, product collateral and sales tools, and other technical content to support the launch plan. 
  • Sales tools: You will build technical product presentations, whitepapers, product guides, product videos, technical briefs, data sheets and other tools to enable sales teams to sell OPSWAT products effectively. 
  • Industry events: You will also attend tradeshows and other events to represent OPSWAT and demonstrate our technology and plan the product showcase and technical strategy of product-related events. 
  • Product positioning: You will connect market and technology trends with OPSWAT’s technology to build technical product positioning and messages for key use cases.
  • Take ownership of pipeline creation, as well as MQL and pipeline targets
  • Manage demand generation budget
  • Build, execute and optimize demand gen campaigns

What We Need From You

  • 4+ years of experience in demand generation, technical product marketing, or sales engineering in enterprise software. 
  • Previous experience marketing cybersecurity products
  • Previous ABM experience
  • Previous experience marketing to a technical audience (OEM is a plus)
  • Data-driven mindset and proven track record of developing campaigns, tracking their performance and making the needed adjustments to optimize them
  • Strong preference for applicants with hands-on experience handling and supporting internal/external educational programs, demos, PR activities. 
  • Experience establishing value and translating this to effective technology-based demonstration use cases. 
  • Ability to effectively articulate and showcase technology with flair, and to different types of audiences. 
  • Self-starter who truly enjoys working in a fast-paced, innovative software company.

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.